What Are the Types of Institutional Apps?

In a study conducted by FGV - Fundação Getúlio Vargas, it was found that there are more than 272 million active smartphones in Brazil — about 1.3 devices per inhabitant. These numbers demonstrate a change in the behavior of Brazilians, who find in the device a great ally for daily tasks.

In addition, another number that draws a lot of attention is the average daily time spent using apps, which has seen an increase of approximately 1000% in just three years.

Given this reality, institutional apps have emerged as a great alternative for digital transformation within companies. Check out in today's article the main advantages and how this software can positively impact the reality within companies.

Institutional app: what is it?

The institutional app is a digital product designed for companies that need to optimize their processes through improved management and communication with their customers. There are several types of apps for companies and, even though they offer different ways of operating depending on the defined objective, they all contribute to the growth and digital transformation of businesses.

A mobile app is software developed for mobile devices, which can be downloaded from the Apple Store or Google Store virtual stores.

The term institutional is used to name everything geared toward an institution, that is, a business. In advertising campaigns, it is quite common for marketing teams to plan the creation of institutional videos or websites, and in the case of these apps, the objective is similar: improving results and increasing companies' visibility in the market.

Why does your company need an institutional app?

If your company is going through a digital transformation, these apps can be very useful, generating a positive impact in the market and increasing competitiveness.

For companies in the sales sector, the need to develop an institutional app is even stronger, since e-commerce continues to grow rapidly, with Brazil being the most prominent country in this regard in Latin America.

The expansion trend remains strong: in 2025, the Brazilian digital market generated more than R$200 billion, with projections to surpass R$258 billion in 2026, according to ABComm.

This demonstrates that this is a trend that is here to stay, as more and more consumers are making their purchases online, in addition to using digital mechanisms to check prices, analyze products, and verify other people's opinions about products.

For this reason, not diving into this new reality can negatively affect the business's chances of growth. In addition, an institutional app can contribute to the management of the organizational structure, centralizing the entire operation and teams in a single environment.

With remote work gaining ground, investing in digital solutions also provides greater accessibility for employees, making it possible for teams to carry out various actions from anywhere.

Types of institutional apps

Each type of institutional app is designed to meet the profile and specific needs of a company. Most of them are created with the goal of improving team management. Check out some of the main types below:

Service management app

Companies in the service sector that want to organize the schedules and times of their teams that perform external services will find a great solution here.

Service management apps make it possible to include various features that allow process automation, minimizing problems and setbacks in the daily routine of these teams. General service companies, furniture assemblers, maintenance and installation services, health and beauty sectors, among others, can benefit and transform their businesses by developing this type of solution.

Sales force app

This model of institutional app is extremely useful for teams with a large number of salespeople. With it, you can manage all the activities of employees, through recording the sales made, generating reports, and controlling merchandise, making operations much more agile.

Trade marketing app

Trade marketing apps are useful for the management of points of sale, where the team needs to integrate manufacturers, distributors, and consumers in an optimized way, as a means of maximizing sales.

In addition, it helps organize the team's routine, from managers to sales promoters.

Logistics app

With the growth of online shopping, there has been a need for investment in logistics apps to control deliveries, as a way to avoid errors, through the real-time tracking of drivers and delivery personnel. This enables greater agility in processes, avoiding delivery delays, with some apps even calculating the best routes, thus generating savings in fuel consumption by drivers.

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